Wix.com Q1 2025: Revenue Beats, Margins Hold Steady

Wix.com Ltd delivered a solid start to 2025, with Q1 revenue of $473.7 million narrowly topping the $472.1 million IBES consensus, and operating income of $37.4 million. The cloud-based web­site platform recorded a gross profit of $321.9 million, translating into an adjusted gross margin of 69%, alongside net income of $33.8 million and free cash flow of $142.4 million.

Key Financials

• Revenue: $473.7 million vs. $472.1 million estimate

• Gross Profit & Margin: $321.9 million; 69% adj. gross margin

• Operating Income: $37.4 million

• Net Income: $33.8 million

• Free Cash Flow: $142.4 million

Margin and Profitability Trends

Wix’s ability to sustain a 69% adjusted gross margin reflects its scalable, subscription-driven model. For a deeper look at trailing-twelve-month profitability metrics—such as gross, operating, and net margins—refer to FMP’s Ratios TTM API, which contextualizes how Wix stacks up against peer SaaS providers.

Guidance and Growth Outlook

• Q2 Revenue Forecast: $485–489 million (up 11–12% YoY)

• Full-Year 2025 Revenue Outlook: $1.97–2.00 billion

Wix’s mid-teens growth outlook underscores confidence in continued subscriber additions and professional services uptake.

What Investors Should Watch

1. Subscription ARPU: Upselling higher-tier plans will be critical to achieving the high-end of Q2 guidance.

2. Operating Leverage: Margins may expand if R&D and marketing spend grow at a slower pace than revenue.

3. Cash Flow Conversion: With $142 million in FCF, monitor capex trends and share-buyback or dividend initiatives.

By blending recurring-revenue strength with disciplined cost management, Wix is poised to deliver on its growth targets and maintain healthy margins through 2025.