Roth/MKM Hikes Groupon Price Target on Strengthening Turnaround Outlook

Roth/MKM raised its price target on Groupon (NASDAQ:GRPN) to $47 from $33, maintaining a Buy rating as confidence grows in the company’s turnaround strategy and long-term growth potential.

The firm sees a clearer path to accelerating revenue, Adjusted EBITDA, and free cash flow in the coming years. The updated target is grounded in a discounted cash flow analysis, assuming that by late 2027, the market will have strong visibility into 2028 results—supporting a potential stock price above $60. When discounted back at a 12% annual rate, this projection aligns with the revised $47 target.

Roth/MKM believes Groupon’s operational improvements and financial discipline are beginning to show tangible results, and expects the momentum to build as the company progresses through its multi-year transformation.