Nike Q4 Beat: Turnaround Bottomed, Tariff Headwinds & What’s Next

Nike beat Q4 expectations, shares jumped 9% premarket, and management says the worst of its turnaround is over. 

Turnaround Drag Has Peaked
Sales fell 12% to $11.10 billion but beat forecasts. CEO Hill: “It’s time to turn the page.”

Tariff‑Driven Costs
U.S. levies on China imports could add $1 billion in expenses. Nike plans to cut China‑sourced shoes from 16% to high‑single digits by May 2026.

Margin Snapshot
Gross margin slipped 440 bps to 40.3% from heavy discounts and mix shifts.

Earnings Catalyst Ahead
Q1 revenue is guided to a mid‑single‑digit dip, better than the 7.3% decline expected.

Nike’s Q4 beat, reshoring plan and improving margin outlook point to a turning tide.